For his latest venture GenomeSmart he partnered with his wife Vandana as they experienced the pervasive lack of knowledge around genetic testing despite the explosive growth in the number of tests available. Two of Vandana’s close friends were diagnosed with cancer, and in her conversations with them, it became quite evident that there was a lack of understanding of how genetic testing worked, its value as well as its limitations. Neither of these friends had a preventive genetic test performed, moreover, they didn’t have a trusted and objective resource for getting recommendations on whether or not genetic testing was necessary and if so, which specific tests were right for them.
So the couple set out to solve this problem by building an AI-based platform to proactively assess the looming big data challenges of assessing the risk of genetic disorders and matching people to the “right” genetic tests that can have a dramatic impact on their health and life. In order to impact a broad audience, they built the solution to cater to Hospitals systems, Genetic testing labs, Insurance companies and Corporations.
Previously Sanjay founded RiseSmart to deliver higher quality career transition services (outplacement) via cutting edge, proprietary technology to forward-thinking and compassionate employers who wanted their employees to land the right new jobs—fast. From humble beginnings to an impressive roster of Fortune customers and backing from major venture capital investors in Silicon Valley, RiseSmart, now the nation’s fastest-growing outplacement firm, was led by Sathe as Founder, CEO and President from startup to acquisition for $100M by Randstad, a $23Billion leading Global HR services provider.
Sanjay founded RiseSmart after more than two decades in marketing and general management, leading successful sales and marketing organizations domestically and internationally for more than 20 years.
He has specialized in product marketing, CRM, loyalty programs, branding, marketing communications, public relations and strategic alliance initiatives for companies in information management, telecom, banking, airline and technology.
Sanjay served as vice president for enterprise data management (Big Data) for Sabre Holdings, the parent company of Travelocity and a $2.5 billion global leader in travel commerce. Before Sabre, Sanjay was senior vice president of marketing for Brierley & Partners, a CRM and loyalty management company that serves global brands such as Hilton HHonors, Hertz #1 Club Gold, Sony and Nokia and led the efforts for launching Star Alliance’s Frequent Flyer offering globally. He also has worked as a Marketing leader in Asia and at the European Headquarters with Lufthansa, and earlier in Asia with HSBC and other major corporations.
Sanjay holds a Master of Business Management degree from the Asian Institute of Management in Manila, Philippines, and has completed an executive education program at the Wharton School of the University of Pennsylvania.
Sanjay is active in
He is a Charter Member of TiE Silicon Valley, Investor & Mentor of TiE Launchpad SV, an angel investor and is aboard advisor to several start-ups.
He is on the board of the Asian Institute of Management Alumni Association and is the winner of the “Triple A Distinguished Alumni achievement award” and has been awarded the “Outstanding 50 Asian Americans in Business in the US” for 2016.